Cool versus useful

B. Tommie Usdin

Mulberry Technologies, Inc.

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Cool versus useful

Balisage: The Markup Conference 2008
August 12 - 15, 2008


True versus Useful, or True versus Likely-to-be-useful, are tradeoffs we find ourselves making in document modeling and many other markup-related situations all the time. But Cool versus Useful is a far more difficult tradeoff, especially since our world now includes a number of very cool techniques, tools, and specifications. Cool toys can have a lot of gravitational pull; attracting attention, users, projects, and funding. Unfortunately, there is sometimes a disconnect between the appeal of a particular tool/technology and its applicability in a particular circumstance.