Finally — an XML Markup Solution for Design-Based Publishers: Introducing the PRISM Source Vocabulary
Vice President of Media and Emerging Technologies
In the late 1980's, when computer technologies began to find application in publishing, the universe split into two very distinct worlds; content-based publishing and design-based publishing. Content-based publishers gravitated toward "SGML/XML First" workflows employing automated layout while design-based publishers adopted design-based desktop publishing solutions. This divide remains today. While it is obvious to those on the content side that all publishers should be standardizing publishing based on document models and moving to XML-first, this remains highly problematic when art directors, not the editorial staff rule in the magazine publishing world!
But on April 2010, the design-based publishing world was rocked when the iPad became the first of many new digital publishing platforms for magazine publishers. Finally it became clear that in order to publish simultaneously in print and across all a range of diverse mobile platforms with different aspect ratios, sizes and op systems, workflows must shift to a model where a platform agnostic content XML source is used feed all platforms and designs. This session will focus on the new dynamic, design-based publishing architecture, the PRISM Source Vocabulary, developed over the past 2 years and just posted as a final public draft in mid June 2012. Learn how PSV leverages rich metadata and controlled vocabulary semantics coupled with HTML5 to enable a new paradigm for design-based publishing.