The art of the elevator pitch

B. Tommie Usdin

Mulberry Technologies

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The art of the elevator pitch

Balisage: The Markup Conference 2015
August 11 - 14, 2015

Abstract

Many of us at Balisage feel that the universe (or our organization, sponsor, client, or mother-in-law) doesn’t sufficiently appreciate or respect technologies we know could significantly improve the world. XSLT, techniques for processing overlap, DITA, XQuery, HTML5, even XML, are not given the attention they deserve. People aren’t listening! This is our fault, at least in part. We as a community need to learn to say less and communicate more, and more persuasively.